My Books
The Psychology of Bestsellers: Why Books Go Viral

Download my FREE e-book!
What makes a book a bestseller—talent, marketing, or something deeper?
Drawing on cutting-edge research in psychology and neuroscience, The Psychology of Bestsellers unravels the mystery behind literary success. Why do some books captivate millions while others fade into obscurity? Is it the writing, character development, plot structure, or marketing—or an elusive combination of factors?
Like a detective piecing together clues, this book dissects iconic bestsellers to uncover the hidden psychological patterns behind their success. Each chapter eliminates a suspect—debunking common storytelling myths, examining the role of timing and luck, and revealing the deeper forces at play.
Like any good mystery, the truth is more complex than it seems—and the real culprit behind a book’s rise to fame may surprise you.
Join me in this thrilling investigation spanning centuries and cultures, from Don Quixote by Miguel de Cervantes to 21st-century literary phenomena. This journey takes us deep into the world of books, stories, and human psychology.
Whether you’re an author seeking the key to a breakout novel or a curious reader fascinated by virality, The Psychology of Bestsellers will change how you see storytelling’s power.
Unravel the secrets. Crack the code. Discover The Psychology of Bestsellers.
Download from Gumroad (recommended for Kindle) or check additional retailers below:
Trust Your Story: Master Storytelling and Build a Successful Creative Writing Career

Where Art Meets Strategy: Your All-in-One Guide to Writing Success and Financial Freedom
What separates bestselling authors from the rest? It’s not just talent, it’s strategy. Trust Your Story reveals the insider secrets to building a thriving writing career in today’s evolving publishing landscape.
Written by a professional writer, scientist, and mentor with over two decades of experience, this guide blends cutting-edge research with practical advice, empowering you to:
- Develop confidence in your writing by understanding the science behind great storytelling
- Master the art of plotting, with vivid examples from bestselling books, films, and hit TV shows
- Create unforgettable characters and immersive worlds that keep readers hooked
- Build your unique author brand while maintaining artistic integrity
- Master book marketing with compelling titles, attention-grabbing taglines, and cost-effective launch strategies
- Navigate both traditional and self-publishing, understand market trends, and build multiple income streams
- Cultivate lasting reader connections through newsletters and social media
- Leverage emerging technologies, including AI, to stay competitive
- Protect your intellectual property, understand your legal responsibilities, and manage your author business like a pro
- Develop resilience and a winning mindset with proven psychological techniques to overcome writer’s block and burnout.
Packed with expert insights, hands-on exercises, and actionable strategies, Trust Your Story will help you take control of your writing career and create with confidence.
It’s time to trust your story and turn your passion into lasting success.
Available in e-book and paperback; choose your preferred retailer below:
The Natural Laws of Story: Master the Art and Science of Engaging Narratives

Write Stories They’ll Never Forget.
Why do some stories captivate millions while others, even beautifully written ones, fade into obscurity?
In The Natural Laws of Story, writer and scientist Will Raywood takes you on a fascinating journey into the neurological and psychological forces that make stories resonate. Drawing on two decades of expertise and groundbreaking research, he unveils three natural laws of storytelling that transform good writing into powerful, memorable narratives. He introduces the transformative 4Ps framework—Place, Purpose, Protagonist, and Plot—a practical method for creating emotionally resonant and structurally sound stories.
In this guide, you’ll discover:
- How to harness the power of human psychology—curiosity, imagination, and empathy—to create stories that forge lasting emotional connections
- How to enhance the synergy between character, theme, plot, and worldbuilding to maximize emotional impact
- How to hook readers with powerful openings and deliver satisfying endings
- Step-by-step techniques to outline your novels and build plots that keep readers engaged
- How to balance originality with tradition, crafting stories that feel fresh yet timeless
- How to build dramatic momentum, maintain internal consistency, and effectively leverage the power of symbols
With vivid examples from bestselling novels, blockbuster films, and hit TV shows, plus hands-on exercises and checklists, The Natural Laws of Story empowers writers of all levels to move beyond plot mechanics and tap into the primal power of emotional connection.
By the final chapter, you’ll not only understand great storytelling—you’ll have the tools to master it.
Available in e-book and paperback; choose your preferred retailer below: